Find Instagram Influencers by Niche

How creators are grouped into niches

Buzzlytics places tracked Instagram accounts into about 30 content niches using the hashtags on their Reels and the words in their bio. Accounts without a clear signal stay out of every niche rather than landing in the wrong one. Pick a niche to see its biggest creators with followers, engagement and average views.

Filter by size

The biggest name is rarely the best fit. Use the size filter to find mid-size creators, where engagement is often higher and rates are a fraction of the top tier. Every result links to a full profile with views over time.

From a list to a campaign

Shortlist the creators that fit, add them to a Buzzlytics dashboard, and every account gets counted on a schedule. You can compare them, share a live roster with a client and track views once the campaign goes out.