Instagram Account Audit

What the audit checks

The audit scores an account from 0 to 100 using four public signals, each worth a quarter of the score:

• Reach. Views on a typical Reel as a share of followers. Full marks at 30% or more.
• Engagement. Likes, comments and shares per view. Full marks at 6% or more.
• Consistency. How often the account posts. Full marks at 3 Reels a week or more.
• Momentum. Whether followers grew, held or fell over the last week we counted.

Signals we can't measure for an account are left out rather than guessed. 80 and up is excellent, 60 to 79 good, 40 to 59 fair, under 40 weak.

What it does not check

The score is an estimate built from public numbers. It does not look at audience age, gender or location, and it does not inspect followers one by one. Use it to shortlist accounts quickly, then look at their Reels before you sign anything.

Why these four signals

Brands pay for attention. Reach shows whether people actually see the Reels, engagement shows whether they care, consistency shows whether a campaign will get delivered on time, and momentum shows whether the audience is growing or fading. A big follower count with weak scores on all four is the classic sign of an account that looks better than it performs.