BILLIE EILISH Instagram Reels✔
@billieeilish on Instagram Reels
@billieeilish Instagram Reels statistics
Trends compare the latest snapshot with data captured 7 days ago.
How much does @billieeilish charge for a sponsored post?
Based on @billieeilish's 123.9M followers and 32.5% engagement rate, a sponsored Instagram Reels post is estimated at $8.1M–$12.1M. This estimate multiplies audience reach by engagement quality at a $25 CPM benchmark — accounts with above-average engagement command higher rates than follower count alone suggests.
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View weekly datapoints
| Date | Total views | Followers | Engagement |
|---|---|---|---|
| Jul 29 | 2,072,115,238 | 124,440,469 | 32.9% |
| Aug 5 | 2,080,570,931 | 124,360,471 | 32.7% |
| Aug 12 | 2,082,906,034 | 124,286,873 | 32.7% |
| Aug 18 | 2,015,667,442 | 124,222,015 | 33.6% |
| Aug 26 | 2,085,400,559 | 124,169,999 | 32.6% |
| Sep 2 | 2,086,920,653 | 124,093,170 | 32.6% |
| Sep 9 | 2,019,931,299 | 124,036,159 | 33.4% |
| Sep 16 | 2,089,451,804 | 123,953,300 | 32.5% |
| Sep 20 | 2,090,007,831 | 123,918,511 | 32.5% |
Performance summary
@billieeilish currently reaches 123.9M followers on Instagram Reels. Across 192 tracked posts, the account has accumulated 2.1B views — an average of 10.9M per post. Its 32.5% engagement rate is exceptionally strong — audiences don't just watch, they interact. Buzzlytics scores this account a Buzz Rank of S.
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Full historical charts
Follower, views and engagement history beyond 90 days, with daily granularity.
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The account's highest-performing days and hours, computed from its own posts.
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Unlock free →Frequently asked questions about @billieeilish
How many followers does @billieeilish have on Instagram Reels?
@billieeilish has 123,918,511 followers on Instagram Reels as of September 2026.
What is @billieeilish's engagement rate?
@billieeilish's engagement rate is 32.5%, calculated as total interactions (likes, comments, shares) divided by total video views across tracked posts.
How much does @billieeilish charge for a sponsored post?
Based on follower count and engagement, a sponsored Instagram Reels post from @billieeilish is estimated at $8.1M to $12.1M. Actual rates vary by campaign scope and usage rights.
How many views does @billieeilish get?
@billieeilish has 2,090,007,831 total views across tracked posts, averaging 10,885,457 views per post.
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Data source & methodology
Buzzlytics tracks publicly available Instagram Reels profile data. Statistics on this page are aggregated from @billieeilish's public reels and profile information, refreshed regularly (last update 5h ago). Engagement rate is total interactions (likes, comments, shares) divided by total views. Sponsored-post estimates are modeled from follower count, engagement rate, and a $25 CPM industry benchmark — they are estimates, not quotes. Nothing here is provided by or affiliated with Instagram Reels. Profile owners can request removal at any time via support@buzzlytics.io.