Top Beauty TikTok Accounts

The 50 biggest beauty creators tracked by Buzzlytics, ranked by followers. Updated 8h ago.

Beauty leaderboard — October 2026

#CreatorFollowersTotal viewsEngagement
1 charli d’amelio ✔@charlidamelio 160.3M 101.5B 12.3%
2 WILLIE SALIM ✔@williesalim 86.7M 30.8B 5.2%
3 avani ✔@avani 41M 2.5B 15.2%
4 Benji Krol ✔@benjikrol 34.9M 1.9B 14.4%
5 Camila Pudim@camilapudim 31.6M 8.6B 9.6%
6 Anitta ✔@anitta 24.9M 3.9B 7.4%
7 Andrea Brillantes ✔@blythe 21.9M 4.9B 8.3%
8 Bella dueñas ✔@belladuenas 20.8M 4.7B 5.3%
9 bretmanrock ✔@bretmanrock 19.9M 6B 14.2%
10 Beasteater⚡️ ✔@beasteater 19.9M 5.4B 13.2%
11 Natti Natasha ✔@nattinatasha 17.8M 1.9B 7%
12 Ashley Elliott@ash.e.e 15M 4.9B 9.9%
13 Nicole Wallace@itsnicolewallace 13.7M 1.5B 12.7%
14 azkhategar391@azkhategar391 11.4M 0 —
15 Latto ✔@latto777 10.8M 2.2B 12.2%
16 Giuliana Mafra ✔@giuliana_mafra 9.3M 4.1B 11%
17 Dylan Mulvaney ✔@dylanmulvaney 8.9M 3.7B 15.1%
18 Alix Earle ✔@alixearle 8.7M 3.2B 8.1%
19 harperzilmer4@harperzilmer4 8.2M 2.6B 10.4%
20 ANNEMARIE@annemarie 8M 0 —
21 millane@millane 7M 2.8B 13%
22 BBC@bbc 6.8M 2.5B 7.2%
23 Ashley@ashyizzle 6.7M 145.2M 13.5%
24 Ngọc Éng@ngoc.eng 6.1M 626.1M 8%
25 Bella Thorne ✔@bellathorne 5.5M 698.6M 8.6%
26 Emilie@emiliekiser 5.1M 2.2B 9.7%
27 Rare Beauty ✔@rarebeauty 5.1M 1.3B 9%
28 Indiana Massara@indiana 4.7M 1.1B 17.5%
29 Mama.Martin@_mama_martin 4.5M 3.3B 6.9%
30 Evelyn Ha@hjevelyn 4.5M 1.6B 13.7%
31 Rachel vennya@rachelvennya 3.9M 5.9B 7.5%
32 Yok_jittraphan หยกทอง yokthong ✔@yok_jittraphan 3.8M 1.4B 5.4%
33 Sergent Komgui_229🔘@sergent_komgui_229 3.8M 671.6M 9.1%
34 dunknatachai@dunknatachai 3.8M 656.1M 21.3%
35 Kylie Cosmetics ✔@kyliecosmetics 3.7M 492.9M 9.6%
36 Gwen Stefani ✔@gwenstefani 3.6M 345.4M 6.4%
37 bratz@bratz 3.6M 569.9M 16.6%
38 Julia Śmigielska@_juliyav_ 3.5M 2.4B 6.8%
39 Inés@inesitii 3.5M 1.4B 7.9%
40 LUCIA DE LA PUERTA ✔@luciadelapuerta 3.2M 119.4M 7%
41 Camélia ❤️ ✔@camelia.sadouki 3.1M 2.5B 10.2%
42 Kelsea Ballerini ✔@kelseaballerini 2.8M 839.8M 7.6%
43 LOFANS@lofans_official 2.8M 886.1M 9.1%
44 Mackenzie William@mackenziewc 2.3M 1.1B 8.2%
45 asos ✔@asos 2.3M 529.9M 0.6%
46 KARLOTTA NILA@karlotta.nila 2.2M 836.8M 10.5%
47 Bia Santos@biaalunar 2.2M 395.8M 15.8%
48 Primark | Penneys ✔@primark 2.2M 648.1M 6%
49 Charlotte Tilbury ✔@charlottetilbury 2.1M 990.4M 3.6%
50 crazymaymay@crazy_maymay 2M 1.9B 2.5%

Rankings reflect accounts tracked by Buzzlytics, not every account on TikTok. Stats are from each account's latest tracked snapshot.

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Frequently asked questions

Who is the biggest beauty creator on TikTok?

@charlidamelio (charli d’amelio) tops Buzzlytics' beauty leaderboard with 160,333,104 followers as of October 2026.

How is this TikTok leaderboard ranked?

Accounts tracked by Buzzlytics are classified into niches from their content (hashtags and bio) and ranked by follower count. Views and engagement rate come from each account's tracked posts. The board refreshes as accounts are re-scraped.

How do I get my account on this leaderboard?

Search your @username on Buzzlytics to start tracking it. Once your account is classified into the beauty niche and has enough tracked data, it becomes eligible for ranking.

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Data source & methodology

Buzzlytics tracks publicly available TikTok profile data. Accounts are assigned a niche from the hashtags on their posts and their bio, then ranked by follower count. Views, likes and engagement rate are aggregated from each account's tracked posts. Nothing here is provided by or affiliated with TikTok. Profile owners can request removal via support@buzzlytics.io.