Instagram Reels Leaderboards by Niche

The biggest Instagram Reels creators in every niche, ranked by followers from Buzzlytics tracking data.

Browse leaderboards

Fitness6 ranked accounts Beauty11 ranked accounts Fashion12 ranked accounts Comedy11 ranked accounts Gaming13 ranked accounts Food & Cooking23 ranked accounts Travel9 ranked accounts Music33 ranked accounts Dance3 ranked accounts Sports20 ranked accounts Education5 ranked accounts Tech11 ranked accounts Finance13 ranked accounts Business9 ranked accounts Health & Wellness6 ranked accounts Motivation6 ranked accounts Art1 ranked account Pets & Animals6 ranked accounts Cars9 ranked accounts Books1 ranked account Relationships & Dating9 ranked accounts ASMR6 ranked accounts Life Hacks4 ranked accounts News & Politics4 ranked accounts Home & Decor3 ranked accounts Photography & Film3 ranked accounts Science & Nature4 ranked accounts Spirituality1 ranked account Other50 ranked accounts

How these rankings work

Buzzlytics classifies tracked Instagram Reels accounts into niches from the hashtags on their posts and their bio, then ranks each niche by follower count. Every leaderboard links to full public stats — followers, views, engagement rate and sponsored-post estimates — for each creator.