Buzzlytics vs Upfluence: roster tracking or full influencer suite?
Upfluence runs influencer programs end to end on an annual contract. Buzzlytics tracks and reports on creators month to month.
The short verdict
Pick Upfluence to find creators, run campaigns, track sales, and pay creators in one suite.
Pick Buzzlytics to track creators you already work with and show clients live results, month to month.
Upfluence details were checked on its official homepage and pricing page on September 28, 2026. Confirm current terms before buying.
What Upfluence does well
Upfluence calls itself an agentic influencer platform, powered by its Jaice AI.
It searches creators on Instagram, TikTok, YouTube, Twitch, and Pinterest.
It connects to Shopify, WooCommerce, Magento, BigCommerce, and Amazon for sales tracking.
Its top tier adds Upfluence Pay for global payouts and tax forms.
It includes a dedicated account manager.
Side by side
| Buzzlytics | Upfluence | |
|---|---|---|
| Pricing | Published: $29, $79, $199 a month | Custom quote; book a demo |
| Contract | Monthly, cancel anytime | 12-month minimum |
| Free entry | 1 free profile unlock, then 3-day Starter trial | Trial after a consultation call |
| Platforms tracked | TikTok, Instagram Reels, YouTube Shorts, X, Facebook, Snapchat | Search on Instagram, TikTok, YouTube, Twitch, Pinterest |
| Discovery and outreach | Search indexed creators; no outreach | Creator search, outreach, and mass messaging |
| E-commerce sales tracking | No | Yes |
| Creator payments | Calculates payout totals; you send funds | Upfluence Pay on its top tier |
| Short-form view history | Per profile and per video | Campaign performance tracking |
| Client dashboards | Branded live dashboards at a share link | Performance and ROI tracking in the platform |
| Scheduled reports | PDFs to email, Slack, or Discord | Not listed on its pricing page |
Who should pick Upfluence
E-commerce brands running affiliate and gifting programs.
Teams that want discovery, outreach, sales, and payouts in one contract.
Who should pick Buzzlytics
Agencies and managers with a known roster.
Teams that need client-ready view reports every week.
Anyone who wants to start today without an annual contract.
Start small
Open one public creator profile free.
If the dashboard replaces your weekly report, keep it.
FAQ
Common questions
How much does Upfluence cost?
Upfluence does not publish prices. Its pricing page says plans are custom-quoted, with a 12-month minimum contract.
Does Buzzlytics pay creators?
No. Buzzlytics calculates what each tracked account earned over a date range and exports the evidence. You send money through your own bank or payment tool.
Is Buzzlytics month to month?
Yes. Plans are $29, $79, or $199 a month, with cheaper yearly billing, and you can cancel anytime.