Buzzlytics vs Modash: tracking a known roster or running influencer CRM?
Modash runs influencer relationships end to end. Buzzlytics is the lighter operating layer for teams that already have the roster.
The key question: do you need to find and recruit creators?
Modash is an influencer-marketing platform with discovery, CRM, outreach, campaign content tracking, Shopify affiliates, and payments. Buzzlytics is intentionally narrower: monitor known public accounts, keep history, compare performance, calculate view-based payout evidence, and deliver dashboards or reports.
Modash pricing and limits were rechecked against its official pricing page on September 21, 2026. Confirm current terms before purchasing.
Side by side
| Buzzlytics | Modash | |
|---|---|---|
| Starting paid tier | $29/mo | $299 monthly or $199/mo paid yearly for Essentials |
| Trial | 3-day card-backed trial after one free profile | 14-day trial, no card, with usage limits |
| Discovery | Search indexed public creators and filter a discovery database | Deep creator discovery across 380M+ profiles |
| CRM and outreach | Projects and tracking, not a full outreach CRM | CRM, inbox integration, email unlocks, bulk outreach |
| Campaign tracking | Public-account and video dashboards, views gained, ROI fields | Automatic creator content collection and campaign tracking |
| Payments | Calculates and exports payout evidence; does not send funds | Payments and affiliate commissions on eligible plans |
| Client delivery | Public dashboards and scheduled branded reports | Campaign reporting and relationship operations |
When Modash fits better
Choose Modash when the workflow begins before the roster exists: discovering creators, finding contact details, managing outreach, gifting products, tracking affiliate revenue, and sending payments. That breadth justifies the higher price for mature influencer programs.
When Buzzlytics fits better
Choose Buzzlytics when the creators, clip accounts, or competitors are already known and the recurring pain is measurement—especially when public tracking, cross-platform history, payout windows, leaderboards, and client reports are the work.
Start with one known account. If Buzzlytics cannot replace a real recurring task, do not migrate the rest.