Sponsored post
About $650 a post at 100K to 1M followers.
Typical post gets 25.9K views. At $25 per 1,000, that's the price.
Estimated sponsored post price, by followers
What's your post worth?
Use your average views, not followers.
Estimated sponsored post price
-
Per 1,000 views
$25
Estimates. Real quotes move with niche, usage rights and exclusivity.
Rates by account size.
Typical views per post, and what they'd earn.
| Followers | Typical views | Sponsored post (est.) |
|---|---|---|
| 1K to 10K | 4.2K | $84 to $126 |
| 10K to 100K | 14.8K | $295 to $443 |
| 100K to 1M | 25.9K | $518 to $777 |
| 1M to 10M | 96K | $1,921 to $2,881 |
| 10M+ | Not enough posts yet | |
Price = typical views per post x $25 per 1,000, shown as a range of plus or minus 20%. Views come from our Instagram Reels benchmarks. These are estimates, not quotes.
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Updated Oct 27, 2026 from 6,375 Instagram posts