NBA TikTok
@nba on TikTok
Home of NBA hoops on TikTok 🏀
@nba TikTok statistics
How much does @nba charge for a sponsored post?
Based on @nba's 26.1M followers and 8.3% engagement rate, a sponsored TikTok post is estimated at $433.4K–$650.1K. This estimate multiplies audience reach by engagement quality at a $25 CPM benchmark — accounts with above-average engagement command higher rates than follower count alone suggests.
Get the full sponsor report free →Performance summary
@nba currently reaches 26.1M followers on TikTok. Across 26.5K tracked posts, the account has accumulated 12.5B views — an average of 470.2K per post. Its 8.3% engagement rate is strong — audiences don't just watch, they interact. Buzzlytics scores this account a Buzz Rank of B.
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Full historical charts
Follower, views and engagement history beyond 90 days, with daily granularity.
Unlock free →Viral video detection
Every breakout video, ranked — see exactly which posts overperformed and why.
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Which hashtags drive this account's reach, with per-tag view counts.
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The account's highest-performing days and hours, computed from its own posts.
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This account vs. any competitor, side by side, with winner badges per metric.
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Views, engagement, watch time, and scores for every individual post.
Unlock free →Frequently asked questions about @nba
How many followers does @nba have on TikTok?
@nba has 26,106,742 followers on TikTok as of August 2026.
What is @nba's engagement rate?
@nba's engagement rate is 8.3%, calculated as total interactions (likes, comments, shares) divided by total video views across tracked posts.
How much does @nba charge for a sponsored post?
Based on follower count and engagement, a sponsored TikTok post from @nba is estimated at $433.4K to $650.1K. Actual rates vary by campaign scope and usage rights.
How many views does @nba get?
@nba has 12,457,705,276 total views across tracked posts, averaging 470,173 views per post.
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Data source & methodology
Buzzlytics tracks publicly available TikTok profile data. Statistics on this page are aggregated from @nba's public videos and profile information, refreshed regularly (last update 3 months ago). Engagement rate is total interactions (likes, comments, shares) divided by total views. Sponsored-post estimates are modeled from follower count, engagement rate, and a $25 CPM industry benchmark — they are estimates, not quotes. Nothing here is provided by or affiliated with TikTok. Profile owners can request removal at any time via support@buzzlytics.io.