Nike Instagram Reels✔
@nike on Instagram Reels
Just Do It.
@nike Instagram Reels statistics
Trends compare the latest snapshot with data captured 54 days ago.
How much does @nike charge for a sponsored post?
Based on @nike's 291.2M followers and 2% engagement rate, a sponsored Instagram Reels post is estimated at $1.2M–$1.7M. This estimate multiplies audience reach by engagement quality at a $25 CPM benchmark — accounts with above-average engagement command higher rates than follower count alone suggests.
Get the full sponsor report free →Views over the last 90 days
View weekly datapoints
| Date | Total views | Followers | Engagement |
|---|---|---|---|
| Jul 28 | 3,491,024,444 | 291,687,243 | 1.9% |
| Sep 16 | 3,243,245,420 | 291,220,334 | 2% |
| Sep 18 | 3,236,879,140 | 291,209,493 | 2% |
Performance summary
@nike currently reaches 291.2M followers on Instagram Reels. The account's 405 tracked posts total 3.2B views, averaging 8M views each. An engagement rate of 2% signals solid audience interaction relative to reach. Followers declined 0.2% since July 28. Buzzlytics scores this account a Buzz Rank of C.
Unlock full analytics for @nike
Create a free account and your dashboard opens pre-loaded with @nike — no setup.
Full historical charts
Follower, views and engagement history beyond 90 days, with daily granularity.
Unlock free →Viral video detection
Every breakout video, ranked — see exactly which posts overperformed and why.
Unlock free →Hashtag landscape
Which hashtags drive this account's reach, with per-tag view counts.
Unlock free →Best posting times
The account's highest-performing days and hours, computed from its own posts.
Unlock free →Channel comparison
This account vs. any competitor, side by side, with winner badges per metric.
Unlock free →Per-video analytics
Views, engagement, watch time, and scores for every individual post.
Unlock free →Frequently asked questions about @nike
How many followers does @nike have on Instagram Reels?
@nike has 291,209,493 followers on Instagram Reels as of September 2026.
What is @nike's engagement rate?
@nike's engagement rate is 2%, calculated as total interactions (likes, comments, shares) divided by total video views across tracked posts.
How much does @nike charge for a sponsored post?
Based on follower count and engagement, a sponsored Instagram Reels post from @nike is estimated at $1.2M to $1.7M. Actual rates vary by campaign scope and usage rights.
How many views does @nike get?
@nike has 3,236,879,140 total views across tracked posts, averaging 7,992,294 views per post.
Accounts like @nike
See where @nike ranks: Top Sports Instagram Reels accounts →
Data source & methodology
Buzzlytics tracks publicly available Instagram Reels profile data. Statistics on this page are aggregated from @nike's public reels and profile information, refreshed regularly (last update 47h ago). Engagement rate is total interactions (likes, comments, shares) divided by total views. Sponsored-post estimates are modeled from follower count, engagement rate, and a $25 CPM industry benchmark — they are estimates, not quotes. Nothing here is provided by or affiliated with Instagram Reels. Profile owners can request removal at any time via support@buzzlytics.io.