Nike Instagram Reels✔
@nike on Instagram Reels
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@nike Instagram Reels statistics
Trends compare the latest snapshot with data captured 4 months ago.
How much does @nike charge for a sponsored post?
Based on @nike's 291.7M followers and 1.9% engagement rate, a sponsored Instagram Reels post is estimated at $1.1M–$1.7M. This estimate multiplies audience reach by engagement quality at a $25 CPM benchmark — accounts with above-average engagement command higher rates than follower count alone suggests.
Get the full sponsor report free →Performance summary
@nike currently reaches 291.7M followers on Instagram Reels. The account's 414 tracked posts total 3.5B views, averaging 8.4M views each. An engagement rate of 1.9% signals modest audience interaction relative to reach. Posting cadence over the tracked period averages 1.2 posts per week. Followers declined 2.1% since March 18. Buzzlytics scores this account a Buzz Rank of C.
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Full historical charts
Follower, views and engagement history beyond 90 days, with daily granularity.
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Every breakout video, ranked — see exactly which posts overperformed and why.
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Which hashtags drive this account's reach, with per-tag view counts.
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The account's highest-performing days and hours, computed from its own posts.
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This account vs. any competitor, side by side, with winner badges per metric.
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Views, engagement, watch time, and scores for every individual post.
Unlock free →Frequently asked questions about @nike
How many followers does @nike have on Instagram Reels?
@nike has 291,687,243 followers on Instagram Reels as of August 2026.
What is @nike's engagement rate?
@nike's engagement rate is 1.9%, calculated as total interactions (likes, comments, shares) divided by total video views across tracked posts.
How much does @nike charge for a sponsored post?
Based on follower count and engagement, a sponsored Instagram Reels post from @nike is estimated at $1.1M to $1.7M. Actual rates vary by campaign scope and usage rights.
How often does @nike post on Instagram Reels?
@nike posts about 1.2 times per week on average over the tracked period.
How many views does @nike get?
@nike has 3,491,024,444 total views across tracked posts, averaging 8,432,426 views per post.
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Data source & methodology
Buzzlytics tracks publicly available Instagram Reels profile data. Statistics on this page are aggregated from @nike's public reels and profile information, refreshed regularly (last update 6 days ago). Engagement rate is total interactions (likes, comments, shares) divided by total views. Sponsored-post estimates are modeled from follower count, engagement rate, and a $25 CPM industry benchmark — they are estimates, not quotes. Nothing here is provided by or affiliated with Instagram Reels. Profile owners can request removal at any time via support@buzzlytics.io.