McDonald’s Instagram Reels✔
@mcdonalds on Instagram Reels
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@mcdonalds Instagram Reels statistics
Trends compare the latest snapshot with data captured 41 days ago.
How much does @mcdonalds charge for a sponsored post?
Based on @mcdonalds's 5.6M followers and 4.3% engagement rate, a sponsored Instagram Reels post is estimated at $48.5K–$72.7K. This estimate multiplies audience reach by engagement quality at a $25 CPM benchmark — accounts with above-average engagement command higher rates than follower count alone suggests.
Sign up & start free trial →Views over the last 90 days
View weekly datapoints
| Date | Total views | Followers | Engagement |
|---|---|---|---|
| Aug 4 | 176,104,982 | 5,585,045 | 3.8% |
| Aug 12 | 182,295,667 | 5,597,955 | 3.9% |
| Sep 1 | 194,510,981 | 5,635,858 | 4.3% |
Performance summary
@mcdonalds's Instagram Reels audience stands at 5.6M followers. Across 163 tracked posts, the account has accumulated 194.5M views — an average of 1.2M per post. Its 4.3% engagement rate is solid — audiences don't just watch, they interact. Posting cadence over the tracked period averages 0.4 posts per week. Followers grew 0.7% since August 12. Buzzlytics scores this account a Buzz Rank of B.
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Full historical charts
Follower, views and engagement history beyond 90 days, with daily granularity.
Start free trial →Viral video detection
Every breakout video, ranked — see exactly which posts overperformed and why.
Start free trial →Hashtag landscape
Which hashtags drive this account's reach, with per-tag view counts.
Start free trial →Best posting times
The account's highest-performing days and hours, computed from its own posts.
Start free trial →Channel comparison
This account vs. any competitor, side by side, with winner badges per metric.
Start free trial →Per-video analytics
Views, engagement, watch time, and scores for every individual post.
Start free trial →Frequently asked questions about @mcdonalds
How many followers does @mcdonalds have on Instagram Reels?
@mcdonalds has 5,635,858 followers on Instagram Reels as of September 2026.
What is @mcdonalds's engagement rate?
@mcdonalds's engagement rate is 4.3%, calculated as total interactions (likes, comments, shares) divided by total video views across tracked posts.
How much does @mcdonalds charge for a sponsored post?
Based on follower count and engagement, a sponsored Instagram Reels post from @mcdonalds is estimated at $48.5K to $72.7K. Actual rates vary by campaign scope and usage rights.
How often does @mcdonalds post on Instagram Reels?
@mcdonalds posts about 0.4 times per week on average over the tracked period.
How many views does @mcdonalds get?
@mcdonalds has 194,510,981 total views across tracked posts, averaging 1,193,318 views per post.
Accounts like @mcdonalds
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Data source & methodology
Buzzlytics tracks publicly available Instagram Reels profile data. Statistics on this page are aggregated from @mcdonalds's public reels and profile information, refreshed regularly (last update 21 days ago). Engagement rate is total interactions (likes, comments, shares) divided by total views. Sponsored-post estimates are modeled from follower count, engagement rate, and a $25 CPM industry benchmark — they are estimates, not quotes. Nothing here is provided by or affiliated with Instagram Reels. Profile owners can request removal at any time via support@buzzlytics.io.