Buzzlytics vs spreadsheet reporting: what agencies gain by switching
The status quo works until you have more than two clients.
The spreadsheet era
Most agencies start with Google Sheets: creator name, follower count, last week's views, a link to the profile. It works for one client. It breaks at five.
Where spreadsheets fail
Migration path
- Import your current roster by searching each creator once.
- Set up one scheduled weekly report for your biggest client.
- Retire the spreadsheet tab when the client prefers the PDF.
No migration project required — start with one workflow and expand.
Pricing
Teams from $79/mo on Elite; agencies with multiple clients typically choose Ultimate at $199/mo. Every new account starts with 3 free profile unlocks.