Buzzlytics vs Exolyt: TikTok analytics without the enterprise price

Exolyt starts at $400/mo and stops at TikTok. Here's what that buys — and what it doesn't.

The $400 question

Exolyt is a capable TikTok intelligence platform aimed at enterprise brands and researchers — and priced like it. Its free tier tracks 1 account with 7 days of history; the first paid tier jumps to $400/mo. Buzzlytics covers the agency and creator-team use cases in between.

Competitor details below reflect Exolyt's published pricing as of mid-2026 — always confirm on their site.

Side by side

Cross-platform is the structural gap

The most-requested feature on Exolyt's review pages is Instagram Reels support. Creators cross-post; a TikTok-only view misses where half the audience lives. Buzzlytics searches and compares the same creator across five platforms from one bar.

History depth per dollar

Exolyt's Essentials plan caps history at 90 days — less than what Buzzlytics keeps on any paid plan. If your workflow is longitudinal (did this creator grow over the year, or spike once?), you shouldn't need a $950/mo plan to answer it.

When Exolyt fits better

True social-listening projects — tracking themes, comment discourse, and country-level industry trends across TikTok at large — are Exolyt's home turf, and enterprise research teams with that mandate should shortlist it. For creator analytics, comparison, and client reporting, you're paying for a research platform you won't use.