How it works
Views divided by usual views.
Usual = the creator's median views on posts 3 to 30 days old. A 10x post did ten times what that creator normally gets, whatever their size.
58.5x is this week's biggest jump.
@dailymirror usually gets 49.3K views. This post got 2.9M.
Big multiples from small creators are the ideas worth copying: the format worked, not the follower count.
The rest of the top 13.
One post per creator, 50K+ views. Ads, clip pages and brand accounts left out.
| # | Post | Creator | Outlier | Views | Usual | Posted |
|---|---|---|---|---|---|---|
| 4 |  You can’t predict the forecast, but you can rely on our la... |
J @joules442K followers |
21.4x | 287K | 13.4K | Oct 29 |
| 5 |  still so crazy to me 😩 |
B @bayleelynnmusicMusic |
20.7x | 96.2K | 4.6K | Oct 29 |
| 6 |  The finale is officially here! 🤯 Are we seeing double, o... |
C @comicreliefComedy |
17.5x | 213K | 12.2K | Oct 30 |
| 7 |  Do you believe this story? In honour of Halloween, we’ve... |
R @radioxComedy |
16.2x | 665K | 41.1K | Oct 30 |
| 8 |  This is insane 😳 |
C @clixGaming |
12.5x | 2.8M | 220K | Nov 1 |
| 9 |  "Between the lip gloss, the red gloves, and teaching Miran... |
G @glamourukBeauty |
11.2x | 169K | 15.1K | Oct 29 |
| 10 |  just moved into the new spot |
S @sooweigoh133K followers |
6.8x | 141K | 20.7K | Nov 3 |
| 11 |  Our project has had the same 212 warnings since I started |
E @earlioessenTech |
5.2x | 1.6M | 306K | Oct 30 |
| 12 |  Extreme yoga |
Z @zachkingLife Hacks |
3.3x | 9.2M | 2.8M | Oct 31 |
| 13 |  We're glad to support @wwf_uk for another Jingle Jam, and... |
W @wwf_ukFood & Cooking |
3.2x | 261K | 80.6K | Oct 28 |
Public Instagram Reels posts from accounts with 1K+ followers that Buzzlytics tracks, so this covers tracked creators, not all of Instagram. The full list (14 days, every niche, Reels and Shorts, save to collections) is in the Outliers tool. See also most-viewed this week.
Track any creator free.
Live views, every post, one link.
Updated Nov 4, 2026 from 81 Instagram creators with a usual-views baseline