@rarebeauty vs @zachking TikTok
Side-by-side TikTok statistics, updated 13h ago.
Rare Beauty 
Zach King @rarebeauty vs @zachking: stats compared
| Metric | @rarebeauty | @zachking |
|---|---|---|
| Followers | 5.1M | 86.9MWinner |
| Total views | 1.3B | 16.3BWinner |
| Avg views / post | 611.7K | 27MWinner |
| Engagement rate | 9.1%Winner | 8% |
| Likes | 114M | 1.3BWinner |
| Comments | 801.1K | 4.1MWinner |
| Shares | 2.3M | 15.5MWinner |
| Tracked posts | 2.2KWinner | 604 |
| Posts / week | 6 | — |
| Est. sponsored post | $115.1K | $1.7MWinner |
Winner badges mark the higher value per metric. Sponsored-post figures are modeled estimates, not quotes.
Verdict
@zachking leads @rarebeauty in 7 of the 10 compared TikTok metrics (vs 2). @zachking has the larger audience, with 81.8M more followers. @rarebeauty's audience is the more engaged one at 9.1% — on short-form platforms, engagement is the better predictor of sponsorship performance than raw follower count.
Compare any two creators free →Frequently asked questions
Who has more followers, @rarebeauty or @zachking?
@zachking has more followers: 86,881,199 vs @rarebeauty's 5,058,229 on TikTok as of September 2026.
Who has the higher engagement rate, @rarebeauty or @zachking?
@rarebeauty has the higher engagement rate at 9.1%, compared with 8% for @zachking. Engagement rate is total interactions divided by total views across tracked posts.
Who charges more for a sponsored post, @rarebeauty or @zachking?
Based on followers and engagement, @zachking likely commands the higher rate: @rarebeauty is estimated at $92.1K–$138.1K per sponsored TikTok post, @zachking at $1.4M–$2.1M. Estimates, not quotes.
How is this TikTok comparison calculated?
Buzzlytics tracks both accounts' public TikTok data. Each metric compares the latest snapshot of each account; the winner badge marks the higher value. Sponsored-post figures are modeled estimates from followers and engagement rate.
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Data source & methodology
Buzzlytics tracks publicly available TikTok profile data. Each column reflects the latest tracked snapshot of that account (@rarebeauty: 13h ago; @zachking: 13h ago). Engagement rate is total interactions divided by total views. Nothing here is provided by or affiliated with TikTok. Profile owners can request removal via support@buzzlytics.io.