@rarebeauty vs @selenagomez TikTok
Side-by-side TikTok statistics, updated 22h ago.
Rare Beauty 
Selena Gomez @rarebeauty vs @selenagomez: stats compared
| Metric | @rarebeauty | @selenagomez |
|---|---|---|
| Followers | 5.1M | 58.6MWinner |
| Total views | 1.3B | 6.8BWinner |
| Avg views / post | 608.6K | 25.4MWinner |
| Engagement rate | 9.1% | 10.4%Winner |
| Likes | 114.2M | 685MWinner |
| Comments | 803.1K | 3.8MWinner |
| Shares | 2.3M | 6.5MWinner |
| Tracked posts | 2.2KWinner | 269 |
| Posts / week | 9.6Winner | 1 |
| Est. sponsored post | $115.1K | $1.5MWinner |
Winner badges mark the higher value per metric. Sponsored-post figures are modeled estimates, not quotes.
Verdict
@selenagomez leads @rarebeauty in 8 of the 10 compared TikTok metrics (vs 2). @selenagomez has the larger audience, with 53.5M more followers. @selenagomez's audience is the more engaged one at 10.4% — on short-form platforms, engagement is the better predictor of sponsorship performance than raw follower count.
Compare any two creators free →Frequently asked questions
Who has more followers, @rarebeauty or @selenagomez?
@selenagomez has more followers: 58,590,739 vs @rarebeauty's 5,059,446 on TikTok as of September 2026.
Who has the higher engagement rate, @rarebeauty or @selenagomez?
@selenagomez has the higher engagement rate at 10.4%, compared with 9.1% for @rarebeauty. Engagement rate is total interactions divided by total views across tracked posts.
Who charges more for a sponsored post, @rarebeauty or @selenagomez?
Based on followers and engagement, @selenagomez likely commands the higher rate: @rarebeauty is estimated at $92.1K–$138.1K per sponsored TikTok post, @selenagomez at $1.2M–$1.8M. Estimates, not quotes.
How is this TikTok comparison calculated?
Buzzlytics tracks both accounts' public TikTok data. Each metric compares the latest snapshot of each account; the winner badge marks the higher value. Sponsored-post figures are modeled estimates from followers and engagement rate.
More comparisons
Data source & methodology
Buzzlytics tracks publicly available TikTok profile data. Each column reflects the latest tracked snapshot of that account (@rarebeauty: 22h ago; @selenagomez: 22h ago). Engagement rate is total interactions divided by total views. Nothing here is provided by or affiliated with TikTok. Profile owners can request removal via support@buzzlytics.io.