@kyliejenner vs @rarebeauty TikTok
Side-by-side TikTok statistics, updated 3h ago.
Kylie Jenner 
Rare Beauty @kyliejenner vs @rarebeauty: stats compared
| Metric | @kyliejenner | @rarebeauty |
|---|---|---|
| Followers | 59.7MWinner | 5.1M |
| Total views | 15.9BWinner | 1.3B |
| Avg views / post | 26.8MWinner | 611.2K |
| Engagement rate | 11.5%Winner | 9.1% |
| Likes | 1.8BWinner | 114.1M |
| Comments | 5MWinner | 801.5K |
| Shares | 18.5MWinner | 2.3M |
| Tracked posts | 595 | 2.2KWinner |
| Posts / week | 1 | 6Winner |
| Est. sponsored post | $1.7MWinner | $115.1K |
Winner badges mark the higher value per metric. Sponsored-post figures are modeled estimates, not quotes.
Verdict
@kyliejenner leads @rarebeauty in 8 of the 10 compared TikTok metrics (vs 2). @kyliejenner has the larger audience, with 54.6M more followers. @kyliejenner's audience is the more engaged one at 11.5% — on short-form platforms, engagement is the better predictor of sponsorship performance than raw follower count.
Compare any two creators free →Frequently asked questions
Who has more followers, @kyliejenner or @rarebeauty?
@kyliejenner has more followers: 59,679,070 vs @rarebeauty's 5,058,870 on TikTok as of September 2026.
Who has the higher engagement rate, @kyliejenner or @rarebeauty?
@kyliejenner has the higher engagement rate at 11.5%, compared with 9.1% for @rarebeauty. Engagement rate is total interactions divided by total views across tracked posts.
Who charges more for a sponsored post, @kyliejenner or @rarebeauty?
Based on followers and engagement, @kyliejenner likely commands the higher rate: @kyliejenner is estimated at $1.4M–$2.1M per sponsored TikTok post, @rarebeauty at $92.1K–$138.1K. Estimates, not quotes.
How is this TikTok comparison calculated?
Buzzlytics tracks both accounts' public TikTok data. Each metric compares the latest snapshot of each account; the winner badge marks the higher value. Sponsored-post figures are modeled estimates from followers and engagement rate.
More comparisons
Data source & methodology
Buzzlytics tracks publicly available TikTok profile data. Each column reflects the latest tracked snapshot of that account (@kyliejenner: 3h ago; @rarebeauty: 3h ago). Engagement rate is total interactions divided by total views. Nothing here is provided by or affiliated with TikTok. Profile owners can request removal via support@buzzlytics.io.