@kyliecosmetics vs @rarebeauty TikTok
Side-by-side TikTok statistics, updated 9h ago.
Kylie Cosmetics 
Rare Beauty @kyliecosmetics vs @rarebeauty: stats compared
| Metric | @kyliecosmetics | @rarebeauty |
|---|---|---|
| Followers | 3.7M | 5.1MWinner |
| Total views | 478.6M | 1.3BWinner |
| Avg views / post | 391.4K | 611.3KWinner |
| Engagement rate | 9.8%Winner | 9.1% |
| Likes | 45.3M | 114.1MWinner |
| Comments | 183.1K | 801.6KWinner |
| Shares | 353.4K | 2.3MWinner |
| Tracked posts | 1.2K | 2.2KWinner |
| Posts / week | 5.2 | 9Winner |
| Est. sponsored post | $90.3K | $115.1KWinner |
Winner badges mark the higher value per metric. Sponsored-post figures are modeled estimates, not quotes.
Verdict
@rarebeauty leads @kyliecosmetics in 9 of the 10 compared TikTok metrics (vs 1). @rarebeauty has the larger audience, with 1.4M more followers. @kyliecosmetics's audience is the more engaged one at 9.8% — on short-form platforms, engagement is the better predictor of sponsorship performance than raw follower count.
Compare any two creators free →Frequently asked questions
Who has more followers, @kyliecosmetics or @rarebeauty?
@rarebeauty has more followers: 5,058,852 vs @kyliecosmetics's 3,687,547 on TikTok as of September 2026.
Who has the higher engagement rate, @kyliecosmetics or @rarebeauty?
@kyliecosmetics has the higher engagement rate at 9.8%, compared with 9.1% for @rarebeauty. Engagement rate is total interactions divided by total views across tracked posts.
Who charges more for a sponsored post, @kyliecosmetics or @rarebeauty?
Based on followers and engagement, @rarebeauty likely commands the higher rate: @kyliecosmetics is estimated at $72.3K–$108.4K per sponsored TikTok post, @rarebeauty at $92.1K–$138.1K. Estimates, not quotes.
How is this TikTok comparison calculated?
Buzzlytics tracks both accounts' public TikTok data. Each metric compares the latest snapshot of each account; the winner badge marks the higher value. Sponsored-post figures are modeled estimates from followers and engagement rate.
More comparisons
Data source & methodology
Buzzlytics tracks publicly available TikTok profile data. Each column reflects the latest tracked snapshot of that account (@kyliecosmetics: 9h ago; @rarebeauty: 9h ago). Engagement rate is total interactions divided by total views. Nothing here is provided by or affiliated with TikTok. Profile owners can request removal via support@buzzlytics.io.