@houseofhighlights vs @nbcnews TikTok
Side-by-side TikTok statistics, updated 25 days ago.
House of Highlights 
nbcnews @houseofhighlights vs @nbcnews: stats compared
| Metric | @houseofhighlights | @nbcnews |
|---|---|---|
| Followers | 33MWinner | 12.5M |
| Total views | Creator only | Creator only |
| Avg views / post | 817.4KWinner | 756.7K |
| Engagement rate | 9.4%Winner | 8.5% |
| Likes | 341.6MWinner | 162.5M |
| Comments | Creator only | Creator only |
| Shares | Creator only | Creator only |
| Tracked posts | 5KWinner | 3K |
| Est. sponsored post | $776.2KWinner | $264.7K |
Winner badges mark the higher value per metric. Sponsored-post figures are modeled estimates, not quotes.
Verdict
@houseofhighlights leads @nbcnews in 6 of the 9 compared TikTok metrics (vs 0). @houseofhighlights has the larger audience, with 20.6M more followers. @houseofhighlights's audience is the more engaged one at 9.4% — on short-form platforms, engagement is the better predictor of sponsorship performance than raw follower count.
Compare any two creators free →Frequently asked questions
Who has more followers, @houseofhighlights or @nbcnews?
@houseofhighlights has more followers: 33,031,668 vs @nbcnews's 12,457,229 on TikTok as of November 2026.
Who has the higher engagement rate, @houseofhighlights or @nbcnews?
@houseofhighlights has the higher engagement rate at 9.4%, compared with 8.5% for @nbcnews. Engagement rate is total interactions divided by total views across tracked posts.
Who charges more for a sponsored post, @houseofhighlights or @nbcnews?
Based on followers and engagement, @houseofhighlights likely commands the higher rate: @houseofhighlights is estimated at $621K–$931.5K per sponsored TikTok post, @nbcnews at $211.8K–$317.7K. Estimates, not quotes.
How is this TikTok comparison calculated?
Buzzlytics tracks both accounts' public TikTok data. Each metric compares the latest snapshot of each account; the winner badge marks the higher value. Sponsored-post figures are modeled estimates from followers and engagement rate.
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Data source & methodology
Buzzlytics tracks publicly available TikTok profile data. Each column reflects the latest tracked snapshot of that account (@houseofhighlights: 26 days ago; @nbcnews: 25 days ago). Engagement rate is total interactions divided by total views. Nothing here is provided by or affiliated with TikTok. Profile owners can request removal via support@buzzlytics.io.