@dailymail vs @houseofhighlights TikTok

Side-by-side TikTok statistics, updated 7 days ago.

@dailymail vs @houseofhighlights: stats compared

Metric@dailymail@houseofhighlights
Followers 27.1M 33MWinner
Total views Creator only Creator only
Avg views / post 2.8MWinner 817.4K
Engagement rate 7.9% 9.4%Winner
Likes 1.1BWinner 341.6M
Comments Creator only Creator only
Shares Creator only Creator only
Tracked posts 5.7KWinner 5K
Posts / week 1192.2 —
Est. sponsored post $534.8K $776.2KWinner

Winner badges mark the higher value per metric. Sponsored-post figures are modeled estimates, not quotes.

Verdict

@dailymail and @houseofhighlights are evenly matched, each leading in 3 of the 10 compared TikTok metrics. @houseofhighlights has the larger audience, with 6M more followers. @houseofhighlights's audience is the more engaged one at 9.4% — on short-form platforms, engagement is the better predictor of sponsorship performance than raw follower count.

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Frequently asked questions

Who has more followers, @dailymail or @houseofhighlights?

@houseofhighlights has more followers: 33,031,668 vs @dailymail's 27,078,775 on TikTok as of November 2026.

Who has the higher engagement rate, @dailymail or @houseofhighlights?

@houseofhighlights has the higher engagement rate at 9.4%, compared with 7.9% for @dailymail. Engagement rate is total interactions divided by total views across tracked posts.

Who charges more for a sponsored post, @dailymail or @houseofhighlights?

Based on followers and engagement, @houseofhighlights likely commands the higher rate: @dailymail is estimated at $427.8K–$641.8K per sponsored TikTok post, @houseofhighlights at $621K–$931.5K. Estimates, not quotes.

How is this TikTok comparison calculated?

Buzzlytics tracks both accounts' public TikTok data. Each metric compares the latest snapshot of each account; the winner badge marks the higher value. Sponsored-post figures are modeled estimates from followers and engagement rate.

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Data source & methodology

Buzzlytics tracks publicly available TikTok profile data. Each column reflects the latest tracked snapshot of that account (@dailymail: 7 days ago; @houseofhighlights: 26 days ago). Engagement rate is total interactions divided by total views. Nothing here is provided by or affiliated with TikTok. Profile owners can request removal via support@buzzlytics.io.