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TikTok competitor audit prompt for skincare brands

Compare a skincare prospect with its closest rivals on TikTok and turn the gaps into a pitch-ready audit page.

The prompt

Use Buzzlytics to compare @[prospect] with @[competitor1] and @[competitor2] on TikTok. Pull followers, median views, engagement rate and their top 5 posts from the last 30 days. Tell me where the prospect is losing and why, in plain English. Then create an audit page prepared for [Prospect name] by [My agency] with 3 opportunities and a 30-day proposal at [price].

Run it in Claude Run it in ChatGPT

What you get

  • Side-by-side table of the prospect and 2 rivals
  • Top posts and the formats that win in skincare
  • A shareable audit link with your agency name on it

Example output

Example. Made-up account, real format.

Glowlab trails both rivals on reach: 41K median views vs 118K (Dewday) and 96K (Skinnery).
Engagement is healthy at 6.2%, so the issue is volume and hooks, not the audience.
Dewday's top 5 posts are all "routine in 30 seconds" videos under 20s.

Audit page: buzzlytics.io/a/g7k2p1
Opportunities: 1) Daily 15s routines 2) Dermatologist duets 3) Reply-to-comment videos

Buzzlytics tools it uses

compare_accounts, get_top_posts, create_audit_page

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