Will Smith Instagram Reels✔
@willsmith on Instagram Reels
Same kid from West Philly.
@willsmith Instagram Reels statistics
Trends compare the latest snapshot with data captured 41 days ago.
How much does @willsmith charge for a sponsored post?
Based on @willsmith's 67.9M followers and 12% engagement rate, a sponsored Instagram Reels post is estimated at $1.6M–$2.4M. This estimate multiplies audience reach by engagement quality at a $25 CPM benchmark — accounts with above-average engagement command higher rates than follower count alone suggests.
Get the full sponsor report free →Views over the last 90 days
View weekly datapoints
| Date | Total views | Followers | Engagement |
|---|---|---|---|
| Jul 29 | 10,511,811,128 | 68,082,289 | 12% |
| Aug 5 | 10,445,000,352 | 68,034,215 | 12.1% |
| Aug 12 | 10,437,176,407 | 67,979,875 | 12.1% |
| Aug 18 | 10,517,433,062 | 67,935,933 | 12% |
Performance summary
With 67.9M followers, @willsmith is an established Instagram Reels account. The account's 1.7K tracked posts total 10.5B views, averaging 6M views each. Its 12% engagement rate is exceptionally strong — audiences don't just watch, they interact. Posting cadence over the tracked period averages 2.6 posts per week. Buzzlytics scores this account a Buzz Rank of A.
Unlock full analytics for @willsmith
Create a free account and your dashboard opens pre-loaded with @willsmith — no setup.
Full historical charts
Follower, views and engagement history beyond 90 days, with daily granularity.
Unlock free →Viral video detection
Every breakout video, ranked — see exactly which posts overperformed and why.
Unlock free →Hashtag landscape
Which hashtags drive this account's reach, with per-tag view counts.
Unlock free →Best posting times
The account's highest-performing days and hours, computed from its own posts.
Unlock free →Channel comparison
This account vs. any competitor, side by side, with winner badges per metric.
Unlock free →Per-video analytics
Views, engagement, watch time, and scores for every individual post.
Unlock free →Frequently asked questions about @willsmith
How many followers does @willsmith have on Instagram Reels?
@willsmith has 67,935,933 followers on Instagram Reels as of September 2026.
What is @willsmith's engagement rate?
@willsmith's engagement rate is 12%, calculated as total interactions (likes, comments, shares) divided by total video views across tracked posts.
How much does @willsmith charge for a sponsored post?
Based on follower count and engagement, a sponsored Instagram Reels post from @willsmith is estimated at $1.6M to $2.4M. Actual rates vary by campaign scope and usage rights.
How often does @willsmith post on Instagram Reels?
@willsmith posts about 2.6 times per week on average over the tracked period.
How many views does @willsmith get?
@willsmith has 10,517,433,062 total views across tracked posts, averaging 6,034,098 views per post.
Accounts like @willsmith
See where @willsmith ranks: Top Fitness Instagram Reels accounts →
Data source & methodology
Buzzlytics tracks publicly available Instagram Reels profile data. Statistics on this page are aggregated from @willsmith's public reels and profile information, refreshed regularly (last update 33 days ago). Engagement rate is total interactions (likes, comments, shares) divided by total views. Sponsored-post estimates are modeled from follower count, engagement rate, and a $25 CPM industry benchmark — they are estimates, not quotes. Nothing here is provided by or affiliated with Instagram Reels. Profile owners can request removal at any time via support@buzzlytics.io.