Will Smith Instagram Reels✔
@willsmith on Instagram Reels
Same kid from West Philly.
@willsmith Instagram Reels statistics
How much does @willsmith charge for a sponsored post?
Based on @willsmith's 68M followers and 12.1% engagement rate, a sponsored Instagram Reels post is estimated at $1.6M–$2.5M. This estimate multiplies audience reach by engagement quality at a $25 CPM benchmark — accounts with above-average engagement command higher rates than follower count alone suggests.
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View weekly datapoints
| Date | Total views | Followers | Engagement |
|---|---|---|---|
| Jul 29 | 10,511,811,128 | 68,082,289 | 12% |
| Aug 3 | 10,378,743,065 | 68,048,801 | 12.1% |
Performance summary
With 68M followers, @willsmith is an established Instagram Reels account. The account's 1.7K tracked posts total 10.4B views, averaging 6M views each. Its 12.1% engagement rate is exceptionally strong — audiences don't just watch, they interact. Buzzlytics scores this account a Buzz Rank of A.
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Follower, views and engagement history beyond 90 days, with daily granularity.
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Unlock free →Frequently asked questions about @willsmith
How many followers does @willsmith have on Instagram Reels?
@willsmith has 68,048,801 followers on Instagram Reels as of August 2026.
What is @willsmith's engagement rate?
@willsmith's engagement rate is 12.1%, calculated as total interactions (likes, comments, shares) divided by total video views across tracked posts.
How much does @willsmith charge for a sponsored post?
Based on follower count and engagement, a sponsored Instagram Reels post from @willsmith is estimated at $1.6M to $2.5M. Actual rates vary by campaign scope and usage rights.
How many views does @willsmith get?
@willsmith has 10,378,743,065 total views across tracked posts, averaging 5,961,368 views per post.
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Data source & methodology
Buzzlytics tracks publicly available Instagram Reels profile data. Statistics on this page are aggregated from @willsmith's public reels and profile information, refreshed regularly (last update 15h ago). Engagement rate is total interactions (likes, comments, shares) divided by total views. Sponsored-post estimates are modeled from follower count, engagement rate, and a $25 CPM industry benchmark — they are estimates, not quotes. Nothing here is provided by or affiliated with Instagram Reels. Profile owners can request removal at any time via support@buzzlytics.io.