Abel Instagram Reels✔
@theweeknd on Instagram Reels
@theweeknd Instagram Reels statistics
How much does @theweeknd charge for a sponsored post?
Based on @theweeknd's 78.1M followers and 8.6% engagement rate, a sponsored Instagram Reels post is estimated at $1.3M–$2M. This estimate multiplies audience reach by engagement quality at a $25 CPM benchmark — accounts with above-average engagement command higher rates than follower count alone suggests.
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View weekly datapoints
| Date | Total views | Followers | Engagement |
|---|---|---|---|
| Jul 29 | 21,566,509 | 77,978,814 | 8.6% |
| Aug 3 | 21,671,131 | 78,119,667 | 8.6% |
Performance summary
@theweeknd's Instagram Reels audience stands at 78.1M followers. The account's 1 tracked posts total 21.7M views, averaging 21.7M views each. Its 8.6% engagement rate is strong — audiences don't just watch, they interact. Buzzlytics scores this account a Buzz Rank of B.
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Full historical charts
Follower, views and engagement history beyond 90 days, with daily granularity.
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Which hashtags drive this account's reach, with per-tag view counts.
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The account's highest-performing days and hours, computed from its own posts.
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Views, engagement, watch time, and scores for every individual post.
Unlock free →Frequently asked questions about @theweeknd
How many followers does @theweeknd have on Instagram Reels?
@theweeknd has 78,119,667 followers on Instagram Reels as of August 2026.
What is @theweeknd's engagement rate?
@theweeknd's engagement rate is 8.6%, calculated as total interactions (likes, comments, shares) divided by total video views across tracked posts.
How much does @theweeknd charge for a sponsored post?
Based on follower count and engagement, a sponsored Instagram Reels post from @theweeknd is estimated at $1.3M to $2M. Actual rates vary by campaign scope and usage rights.
How many views does @theweeknd get?
@theweeknd has 21,671,131 total views across tracked posts, averaging 21,671,131 views per post.
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Data source & methodology
Buzzlytics tracks publicly available Instagram Reels profile data. Statistics on this page are aggregated from @theweeknd's public reels and profile information, refreshed regularly (last update 15h ago). Engagement rate is total interactions (likes, comments, shares) divided by total views. Sponsored-post estimates are modeled from follower count, engagement rate, and a $25 CPM industry benchmark — they are estimates, not quotes. Nothing here is provided by or affiliated with Instagram Reels. Profile owners can request removal at any time via support@buzzlytics.io.