Abel Instagram Reels✔
@theweeknd on Instagram Reels
@theweeknd Instagram Reels statistics
Trends compare the latest snapshot with data captured 41 days ago.
How much does @theweeknd charge for a sponsored post?
Based on @theweeknd's 78.2M followers and 8.6% engagement rate, a sponsored Instagram Reels post is estimated at $1.3M–$2M. This estimate multiplies audience reach by engagement quality at a $25 CPM benchmark — accounts with above-average engagement command higher rates than follower count alone suggests.
Get the full sponsor report free →Views over the last 90 days
View weekly datapoints
| Date | Total views | Followers | Engagement |
|---|---|---|---|
| Jul 29 | 21,566,509 | 77,978,814 | 8.6% |
| Aug 5 | 21,708,227 | 78,143,828 | 8.6% |
| Aug 12 | 21,852,232 | 78,225,324 | 8.6% |
| Aug 18 | 21,937,556 | 78,193,121 | 8.6% |
Performance summary
@theweeknd's Instagram Reels audience stands at 78.2M followers. The account's 1 tracked posts total 21.9M views, averaging 21.9M views each. Its 8.6% engagement rate is strong — audiences don't just watch, they interact. Buzzlytics scores this account a Buzz Rank of B.
Unlock full analytics for @theweeknd
Create a free account and your dashboard opens pre-loaded with @theweeknd — no setup.
Full historical charts
Follower, views and engagement history beyond 90 days, with daily granularity.
Unlock free →Viral video detection
Every breakout video, ranked — see exactly which posts overperformed and why.
Unlock free →Hashtag landscape
Which hashtags drive this account's reach, with per-tag view counts.
Unlock free →Best posting times
The account's highest-performing days and hours, computed from its own posts.
Unlock free →Channel comparison
This account vs. any competitor, side by side, with winner badges per metric.
Unlock free →Per-video analytics
Views, engagement, watch time, and scores for every individual post.
Unlock free →Frequently asked questions about @theweeknd
How many followers does @theweeknd have on Instagram Reels?
@theweeknd has 78,193,121 followers on Instagram Reels as of September 2026.
What is @theweeknd's engagement rate?
@theweeknd's engagement rate is 8.6%, calculated as total interactions (likes, comments, shares) divided by total video views across tracked posts.
How much does @theweeknd charge for a sponsored post?
Based on follower count and engagement, a sponsored Instagram Reels post from @theweeknd is estimated at $1.3M to $2M. Actual rates vary by campaign scope and usage rights.
How many views does @theweeknd get?
@theweeknd has 21,937,556 total views across tracked posts, averaging 21,937,556 views per post.
Accounts like @theweeknd
See where @theweeknd ranks: Top Music Instagram Reels accounts →
Data source & methodology
Buzzlytics tracks publicly available Instagram Reels profile data. Statistics on this page are aggregated from @theweeknd's public reels and profile information, refreshed regularly (last update 33 days ago). Engagement rate is total interactions (likes, comments, shares) divided by total views. Sponsored-post estimates are modeled from follower count, engagement rate, and a $25 CPM industry benchmark — they are estimates, not quotes. Nothing here is provided by or affiliated with Instagram Reels. Profile owners can request removal at any time via support@buzzlytics.io.