Selena Gomez Instagram Reels✔
@selenagomez on Instagram Reels
by Grace through Faith ✝️ “In The Dark” & “I Said I Love You First...And You Said It Back” Out Founder @rarebeauty Founder/CIO @officialwondermind
@selenagomez Instagram Reels statistics
Trends compare the latest snapshot with data captured 24 days ago.
How much does @selenagomez charge for a sponsored post?
Based on @selenagomez's 404.4M followers and 16.2% engagement rate, a sponsored Instagram Reels post is estimated at $13.1M–$19.7M. This estimate multiplies audience reach by engagement quality at a $25 CPM benchmark — accounts with above-average engagement command higher rates than follower count alone suggests.
Get the full sponsor report free →Views over the last 90 days
View weekly datapoints
| Date | Total views | Followers | Engagement |
|---|---|---|---|
| Jul 10 | 3,604,423,194 | 404,926,208 | 16.4% |
| Jul 29 | 3,629,556,092 | 404,520,208 | 16.3% |
| Aug 3 | 3,660,022,861 | 404,374,166 | 16.2% |
Performance summary
@selenagomez currently reaches 404.4M followers on Instagram Reels. The account's 354 tracked posts total 3.7B views, averaging 10.3M views each. Its 16.2% engagement rate is exceptionally strong — audiences don't just watch, they interact. Posting cadence over the tracked period averages 0.9 posts per week. Followers declined 0.1% since July 10. Buzzlytics scores this account a Buzz Rank of A.
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Full historical charts
Follower, views and engagement history beyond 90 days, with daily granularity.
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Every breakout video, ranked — see exactly which posts overperformed and why.
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Which hashtags drive this account's reach, with per-tag view counts.
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The account's highest-performing days and hours, computed from its own posts.
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This account vs. any competitor, side by side, with winner badges per metric.
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Views, engagement, watch time, and scores for every individual post.
Unlock free →Frequently asked questions about @selenagomez
How many followers does @selenagomez have on Instagram Reels?
@selenagomez has 404,374,166 followers on Instagram Reels as of August 2026.
What is @selenagomez's engagement rate?
@selenagomez's engagement rate is 16.2%, calculated as total interactions (likes, comments, shares) divided by total video views across tracked posts.
How much does @selenagomez charge for a sponsored post?
Based on follower count and engagement, a sponsored Instagram Reels post from @selenagomez is estimated at $13.1M to $19.7M. Actual rates vary by campaign scope and usage rights.
How often does @selenagomez post on Instagram Reels?
@selenagomez posts about 0.9 times per week on average over the tracked period.
How many views does @selenagomez get?
@selenagomez has 3,660,022,861 total views across tracked posts, averaging 10,339,047 views per post.
Accounts like @selenagomez
See where @selenagomez ranks: Top Beauty Instagram Reels accounts →
Data source & methodology
Buzzlytics tracks publicly available Instagram Reels profile data. Statistics on this page are aggregated from @selenagomez's public reels and profile information, refreshed regularly (last update 15h ago). Engagement rate is total interactions (likes, comments, shares) divided by total views. Sponsored-post estimates are modeled from follower count, engagement rate, and a $25 CPM industry benchmark — they are estimates, not quotes. Nothing here is provided by or affiliated with Instagram Reels. Profile owners can request removal at any time via support@buzzlytics.io.