Nairn's Instagram Reels
@nairnsofficial on Instagram Reels
🏴Baking with oats in Scotland since 1896. 🍴Enjoy the simple pleasures of uncomplicated healthy eating.
@nairnsofficial Instagram Reels statistics
Trends compare the latest snapshot with data captured 26 days ago.
How much does @nairnsofficial charge for a sponsored post?
Based on @nairnsofficial's 16.5K followers and 3.4% engagement rate, a sponsored Instagram Reels post is estimated at $112–$168. This estimate multiplies audience reach by engagement quality at a $25 CPM benchmark — accounts with above-average engagement command higher rates than follower count alone suggests.
Sign up free →Views over the last 90 days
View weekly datapoints
| Date | Total views | Followers | Engagement |
|---|---|---|---|
| Sep 18 | 5,483,241 | 16,418 | 0.8% |
| Sep 30 | 5,317,260 | 16,501 | 3.4% |
Performance summary
With 16.5K followers, @nairnsofficial is an established Instagram Reels account. The account's 969 tracked posts total 5.3M views, averaging 5.5K views each. An engagement rate of 3.4% signals solid audience interaction relative to reach. Posting cadence over the tracked period averages 472.4 posts per week. Followers grew 0.5% since September 18. Buzzlytics scores this account a Buzz Rank of C.
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Full historical charts
Follower, views and engagement history beyond 90 days, with daily granularity.
Sign up free →Viral video detection
Every breakout video, ranked — see exactly which posts overperformed and why.
Sign up free →Hashtag landscape
Which hashtags drive this account's reach, with per-tag view counts.
Sign up free →Best posting times
The account's highest-performing days and hours, computed from its own posts.
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This account vs. any competitor, side by side, with winner badges per metric.
Sign up free →Per-video analytics
Views, engagement, watch time, and scores for every individual post.
Sign up free →Frequently asked questions about @nairnsofficial
How many followers does @nairnsofficial have on Instagram Reels?
@nairnsofficial has 16,501 followers on Instagram Reels as of October 2026.
What is @nairnsofficial's engagement rate?
@nairnsofficial's engagement rate is 3.4%, calculated as total interactions (likes, comments, shares) divided by total video views across tracked posts.
How much does @nairnsofficial charge for a sponsored post?
Based on follower count and engagement, a sponsored Instagram Reels post from @nairnsofficial is estimated at $112 to $168. Actual rates vary by campaign scope and usage rights.
How often does @nairnsofficial post on Instagram Reels?
@nairnsofficial posts about 472.4 times per week on average over the tracked period.
How many views does @nairnsofficial get?
@nairnsofficial has 5,317,260 total views across tracked posts, averaging 5,487 views per post.
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See where @nairnsofficial ranks: Top Food & Cooking Instagram Reels accounts →
Data source & methodology
Buzzlytics tracks publicly available Instagram Reels profile data. Statistics on this page are aggregated from @nairnsofficial's public reels and profile information, refreshed regularly (last update 14 days ago). Engagement rate is total interactions (likes, comments, shares) divided by total views. Sponsored-post estimates are modeled from follower count, engagement rate, and a $25 CPM industry benchmark — they are estimates, not quotes. Nothing here is provided by or affiliated with Instagram Reels. Profile owners can request removal at any time via support@buzzlytics.io.