Kylie Cosmetics Instagram Reels✔
@kyliecosmetics on Instagram Reels
available at @ultabeauty and our global retailers 🤍
@kyliecosmetics Instagram Reels statistics
Trends compare the latest snapshot with data captured 7 days ago.
How much does @kyliecosmetics charge for a sponsored post?
Based on @kyliecosmetics's 23.8M followers and 2.7% engagement rate, a sponsored Instagram Reels post is estimated at $128.6K–$193K. This estimate multiplies audience reach by engagement quality at a $25 CPM benchmark — accounts with above-average engagement command higher rates than follower count alone suggests.
Get the full sponsor report free →Views over the last 90 days
View weekly datapoints
| Date | Total views | Followers | Engagement |
|---|---|---|---|
| Aug 19 | 2,175,940,980 | 23,850,183 | 2.7% |
| Aug 26 | 2,182,222,701 | 23,844,194 | 2.7% |
| Sep 2 | 2,184,965,421 | 23,839,904 | 2.7% |
| Sep 9 | 2,183,494,591 | 23,834,366 | 2.7% |
| Sep 16 | 2,187,926,221 | 23,826,665 | 2.7% |
| Sep 20 | 2,188,233,190 | 23,822,133 | 2.7% |
Performance summary
@kyliecosmetics currently reaches 23.8M followers on Instagram Reels. Across 1.6K tracked posts, the account has accumulated 2.2B views — an average of 1.4M per post. Its 2.7% engagement rate is solid — audiences don't just watch, they interact. Posting cadence over the tracked period averages 4 posts per week. Buzzlytics scores this account a Buzz Rank of C.
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Full historical charts
Follower, views and engagement history beyond 90 days, with daily granularity.
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Which hashtags drive this account's reach, with per-tag view counts.
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The account's highest-performing days and hours, computed from its own posts.
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Unlock free →Frequently asked questions about @kyliecosmetics
How many followers does @kyliecosmetics have on Instagram Reels?
@kyliecosmetics has 23,822,133 followers on Instagram Reels as of September 2026.
What is @kyliecosmetics's engagement rate?
@kyliecosmetics's engagement rate is 2.7%, calculated as total interactions (likes, comments, shares) divided by total video views across tracked posts.
How much does @kyliecosmetics charge for a sponsored post?
Based on follower count and engagement, a sponsored Instagram Reels post from @kyliecosmetics is estimated at $128.6K to $193K. Actual rates vary by campaign scope and usage rights.
How often does @kyliecosmetics post on Instagram Reels?
@kyliecosmetics posts about 4 times per week on average over the tracked period.
How many views does @kyliecosmetics get?
@kyliecosmetics has 2,188,233,190 total views across tracked posts, averaging 1,356,623 views per post.
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Data source & methodology
Buzzlytics tracks publicly available Instagram Reels profile data. Statistics on this page are aggregated from @kyliecosmetics's public reels and profile information, refreshed regularly (last update 5h ago). Engagement rate is total interactions (likes, comments, shares) divided by total views. Sponsored-post estimates are modeled from follower count, engagement rate, and a $25 CPM industry benchmark — they are estimates, not quotes. Nothing here is provided by or affiliated with Instagram Reels. Profile owners can request removal at any time via support@buzzlytics.io.